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01752nam-a2200301Ia-4500 |
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980422r19981997nyu------b----001-0-eng-d |
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|a 0767901347 (pbk.) :
|c $13.00
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|a (OCoLC)000021983
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|a (udesa)000021983USA01
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|a (OCoLC)38994991
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|a (OCoLC)990000219830204151
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|a DPB
|c DPB
|d NOR
|d XBM
|d OCL
|d U@S
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|a U@SA
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0 |
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|a HF5415.1265
|b .S384 1998
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| 082 |
0 |
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|a 658.8/00285/4678
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| 100 |
1 |
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|a Schwartz, Evan I.
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| 245 |
1 |
0 |
|a Webonomics :
|b nine essential principles for growing your business on the World Wide Web /
|c Evan I. Schwartz.
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| 246 |
3 |
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|a Nine essential principles for growing your business on the World Wide Web
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| 250 |
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|a 1st trade pbk. ed.
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| 260 |
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|a New York, NY :
|b Broadway Books,
|c 1998, c1997.
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| 300 |
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|a 246 p. ;
|c 21 cm.
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| 504 |
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|a Includes bibliographical references (p. [221]-226) and index.
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| 505 |
0 |
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|g ch. 1.
|t Quantity of people visiting your site is less important than the quality of their experience --
|g ch. 2.
|t Marketers shouldn't be on the Web for exposure, but for results --
|g ch. 3.
|t Consumers must be compensated for disclosing data about themselves --
|g ch. 4.
|t Consumers will shop online only for information-rich products --
|g ch. 5.
|t Self-service provides for the highest level of customer comfort --
|g ch. 6.
|t Value-based currencies enable you to create your own monetary system --
|g ch. 7.
|t Trusted brand names matter even more on the Web --
|g ch. 8.
|t Even the smallest business can compete in the Web's global marketsplace --
|g ch. 9.
|t Agility rules : Web sites must continually adapt to the market.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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0 |
|a World Wide Web.
|