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|a 9879812611
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|a (OCoLC)000020823
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|a (udesa)000020823USA01
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|a (OCoLC)47839875
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|a (OCoLC)990000208230204151
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|a U@S
|b spa
|c U@S
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| 049 |
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|a U@SA
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| 050 |
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4 |
|a HD69.B7
|b O45 2000
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| 100 |
1 |
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|a Oliveira, Claudio.
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| 245 |
1 |
3 |
|a La marca es negocio :
|b la función de la marca en la estrategia empresaria /
|c Claudio Oliveira.
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| 260 |
|
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|a Buenos Aires :
|b Levy Marketing Press,
|c 2000.
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| 300 |
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|a 238 p. :
|b il. ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. [237-238])
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| 650 |
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0 |
|a Brand name products.
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| 650 |
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0 |
|a Marketing.
|