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|a HF5415
|b .C5318 1994
|
| 100 |
1 |
|
|a Clancy, Kevin J.,
|d 1942-
|
| 240 |
1 |
0 |
|a Marketing myths that are killing business.
|l Español
|
| 245 |
1 |
0 |
|a Mitos del marketing que están matando a los negocios :
|b ¡no siga creyendo en ellos! /
|c Kevin J. Clancy, Robert S. Shulman ; traducción, Roberto A. Haas.
|
| 260 |
|
|
|a México :
|b McGraw-Hill,
|c c1994.
|
| 300 |
|
|
|a xxxiv, 341 p. :
|b il. ;
|c 24 cm.
|
| 500 |
|
|
|a Traducción de: Marketing myths that are killing business.
|
| 500 |
|
|
|a Incluye índice.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Shulman, Robert S.,
|d 1951-
|