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|a U@S
|b spa
|c U@S
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|a spa
|h eng
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| 049 |
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|a U@SA
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| 050 |
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4 |
|a HF5827.2
|b .T7618 1996
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| 100 |
1 |
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|a Trout, Jack.
|
| 240 |
1 |
0 |
|a New positioning.
|l Español
|
| 245 |
1 |
3 |
|a El nuevo posicionamiento :
|b lo último en la estrategia competitiva más eficaz en el mundo de los negocios /
|c Jack Trout, Steve Rivkin ; edición española de Raúl Peralba y Raúl González del Río.
|
| 260 |
|
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|a Madrid :
|b McGraw-Hill,
|c 1996.
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| 300 |
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|a xv, 164 p. ;
|c 24 cm.
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| 500 |
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|a Translation of: The new positioning : the latest on the world's #1 Business strategy.
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| 500 |
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|a Includes index.
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| 650 |
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0 |
|a Positioning (Advertising)
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| 700 |
1 |
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|a Rivkin, Steve,
|d 1947-
|