El nuevo rumbo del marketing : un gran giro en la concepción del mercado /
Guardado en:
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Español Inglés |
| Publicado: |
Madrid :
McGraw-Hill,
c1991.
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| Colección: | Serie McGraw-Hill de management
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 001 | 990000145100204151 | ||
| 005 | 20180214132720.0 | ||
| 008 | 921125s1991----mx------------000-0-spa-d | ||
| 020 | |a 8476157282 | ||
| 035 | |a (OCoLC)000014510 | ||
| 035 | |a (udesa)000014510USA01 | ||
| 035 | |a (OCoLC)27030339 | ||
| 035 | |a (OCoLC)990000145100204151 | ||
| 040 | |a PMU |c PMU |d U@S | ||
| 041 | 1 | |a spa |h eng | |
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415 |b .R3718 1991 | |
| 100 | 1 | |a Rapp, Stan. | |
| 240 | 1 | 0 | |a Great marketing turnaround. |l Español |
| 245 | 1 | 3 | |a El nuevo rumbo del marketing : |b un gran giro en la concepción del mercado / |c Stan Rapp, Tom Collins ; prólogo de Margarita Quintana, traducción Roberto Haas García. |
| 260 | |a Madrid : |b McGraw-Hill, |c c1991. | ||
| 300 | |a xxvi, 342 p. ; |c 24 cm. | ||
| 440 | 0 | |a Serie McGraw-Hill de management | |
| 500 | |a Translation of: The great marketing turnaround : the age of the individual and how to profit from it. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Collins, Tom. | |
| 700 | 1 | |a Quintana, Margarita. | |