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|a U@SA
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|a HF5415
|b .R3718 1991
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| 100 |
1 |
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|a Rapp, Stan.
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| 240 |
1 |
0 |
|a Great marketing turnaround.
|l Español
|
| 245 |
1 |
3 |
|a El nuevo rumbo del marketing :
|b un gran giro en la concepción del mercado /
|c Stan Rapp, Tom Collins ; prólogo de Margarita Quintana, traducción Roberto Haas García.
|
| 260 |
|
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|a Madrid :
|b McGraw-Hill,
|c c1991.
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| 300 |
|
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|a xxvi, 342 p. ;
|c 24 cm.
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| 440 |
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0 |
|a Serie McGraw-Hill de management
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| 500 |
|
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|a Translation of: The great marketing turnaround : the age of the individual and how to profit from it.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Marketing.
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| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
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| 700 |
1 |
|
|a Collins, Tom.
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| 700 |
1 |
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|a Quintana, Margarita.
|