Comportamiento del consumidor /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Español Inglés |
| Publicado: |
México :
Prentice-Hall Hispanoamericana,
c1991.
|
| Edición: | 3a ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 005 | 20180214132357.0 | ||
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| 035 | |a (OCoLC)28744844 | ||
| 035 | |a (OCoLC)990000084560204151 | ||
| 040 | |a PMU |c PMU |d U@S | ||
| 041 | 1 | |a spa |h eng | |
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.32 |b .S3518 1991 | |
| 100 | 1 | |a Schiffman, Leon G. | |
| 240 | 1 | 0 | |a Consumer behavior. |l Español |
| 245 | 1 | 0 | |a Comportamiento del consumidor / |c Leon G. Schiffman, Leslie Lazar Kanuk ; traducción, Jaime Gómez Mont Araiza. |
| 250 | |a 3a ed. | ||
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c c1991. | ||
| 300 | |a xix, 741 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Translation of: Consumer behavior. | ||
| 504 | |a Includes bibliographies and indexes. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 700 | 1 | |a Kanuk, Leslie Lazar. | |