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|a (OCoLC)990000084330204151
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|a DLC
|c DLC
|d UKM
|d OCL
|d U@S
|
| 049 |
|
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|a U@SA
|
| 050 |
0 |
0 |
|a HF5823
|b .J7 1995
|
| 100 |
1 |
0 |
|a Jones, John Philip.
|
| 245 |
1 |
0 |
|a When ads work :
|b new proof that advertising triggers sales /
|c John Philip Jones.
|
| 260 |
|
|
|a New York :
|b Lexington Books,
|c c1995.
|
| 300 |
|
|
|a xvi, 240 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
|
|a Includes bibliographical references (p. 223-231) and index.
|
| 650 |
|
0 |
|a Advertising
|v Case studies.
|
| 650 |
|
0 |
|a Sales promotion
|v Case studies.
|