The one to one future : building relationships one customer at a time /
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Currency/Doubleday,
1993.
|
| Edición: | 1st ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Back from the future
- Share of customer, not share of market
- Collaborate with your customers
- Differentiate customers, not just products
- Economies of scope, not economies of scale
- Manage your customers, not just your products
- Engage your customers in dialogue
- Take products to customers, not customers to products
- Make money protecting privacy, not threatening it
- Society at light speed.