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990000084190204151 |
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20241030105752.0 |
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930607s1993----nyu------b----001-0-eng-- |
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|a 0385425287
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|a (OCoLC)000008419
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|a (udesa)000008419USA01
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|a (OCoLC)28374257
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|a (OCoLC)990000084190204151
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|a DLC
|c DLC
|d MLX
|d U@S
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| 049 |
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|a U@SA
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0 |
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|a HF5415.127
|b .P47 1993
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| 100 |
1 |
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|a Peppers, Don.
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| 245 |
1 |
4 |
|a The one to one future :
|b building relationships one customer at a time /
|c Don Peppers and Martha Rogers.
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| 250 |
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|a 1st ed.
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| 260 |
|
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|a New York :
|b Currency/Doubleday,
|c 1993.
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| 300 |
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|a xviii, 443 p.;
|c 20 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
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| 650 |
|
0 |
|a Market segmentation.
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| 650 |
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0 |
|a Sales promotion.
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| 650 |
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0 |
|a Consumers' preferences.
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| 650 |
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0 |
|a Customer relations.
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| 700 |
1 |
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|a Rogers, Martha,
|c Ph.D.
|