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| LEADER |
00963nam-a2200277Ia-4500 |
| 001 |
990000084040204151 |
| 005 |
20180214132353.0 |
| 008 |
881013s1969----mx------------001-0-spa-d |
| 035 |
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|a (OCoLC)000008404
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| 035 |
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|a (udesa)000008404USA01
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| 035 |
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|a (OCoLC)18603451
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| 035 |
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|a 0000100748458
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| 035 |
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|a (OCoLC)990000084040204151
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| 040 |
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|a PMU
|c PMU
|d U@S
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| 049 |
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|a U@SA
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| 050 |
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|a HF5415
|b .A5218 1969
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| 245 |
0 |
0 |
|a Análisis de mercados :
|b técnicas cuantitativas /
|c [editado por] Ronald E. Frank, Alfred A. Kuehn, William F. Massy ; traducción, Lionel Dignowity.
|
| 250 |
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|a 1a ed. en español.
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| 260 |
|
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|a México :
|b Trillas,
|c 1969.
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| 300 |
|
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|a 627 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Translation of: Quantitative techniques in marketing analysis.
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| 504 |
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|a Includes bibliographies and index.
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| 650 |
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0 |
|a Marketing research.
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| 700 |
1 |
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|a Frank, Ronald Edward,
|d 1933-
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| 700 |
1 |
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|a Kuehn, Alfred.
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| 700 |
1 |
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|a Massy, William F.
|