Direct selling channels /
Guardado en:
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Haworth Press,
c1992.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Direct selling channels : an appraisal of key strategic issues / Ben M. Enis
- Consumer responses to direct selling : love, hate ... buy? / J. Thad Barnowe, David E. McNabb
- Motivation to become a direct salesperson and its relationship with work outcomes / Thomas R. Wotruba, Pradeep K. Tyagi
- The role of personal selling in direct sales organizations / Thomas N. Ingram
- Sex-role self-concept and direct sales success in minority saleswomen / Harold B. Teer, Jerome J. Tobacyk, Lyndon E. Dawson, Jr.
- Direct selling : a multinational strategy / Martin L. Schwartz
- Current status and future directions for research on direct selling channels / Gerald Albaum.