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921130r19921992nyua-----b----000-0-eng-- |
| 010 |
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|a 92040395
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|a 1560244453 (H : acid free paper)
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|a 1560244461 (pbk. : acid free paper)
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| 035 |
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|a (OCoLC)000008401
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|a (udesa)000008401USA01
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|a (OCoLC)27150005
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| 035 |
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|a (OCoLC)990000084010204151
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| 040 |
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|a DLC
|c DLC
|d PMC
|d U@S
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| 049 |
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|a U@SA
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| 050 |
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|a HF5438.25
|b .D57 1992
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| 245 |
0 |
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|a Direct selling channels /
|c Bert Rosenbloom, editor.
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| 260 |
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|a New York :
|b Haworth Press,
|c c1992.
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| 300 |
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|a 117 p. :
|b ill. ;
|c 22 cm.
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| 500 |
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|a "Has also been published as Journal of marketing channels Volume 2, Number 2 1992"--T.p. verso.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Direct selling channels : an appraisal of key strategic issues / Ben M. Enis -- Consumer responses to direct selling : love, hate ... buy? / J. Thad Barnowe, David E. McNabb -- Motivation to become a direct salesperson and its relationship with work outcomes / Thomas R. Wotruba, Pradeep K. Tyagi -- The role of personal selling in direct sales organizations / Thomas N. Ingram -- Sex-role self-concept and direct sales success in minority saleswomen / Harold B. Teer, Jerome J. Tobacyk, Lyndon E. Dawson, Jr. -- Direct selling : a multinational strategy / Martin L. Schwartz -- Current status and future directions for research on direct selling channels / Gerald Albaum.
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| 650 |
|
0 |
|a Direct selling.
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| 650 |
|
0 |
|a Consumers
|x Attitudes.
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| 700 |
1 |
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|a Rosenbloom, Bert.
|