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|a HF5415.126
|b .R6518 1990
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| 100 |
1 |
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|a Roman, Ernan.
|
| 240 |
1 |
0 |
|a Integrated direct marketing.
|l Español
|
| 245 |
1 |
0 |
|a Mercadotecnia directa integrada :
|b técnicas y estrategias para el éxito /
|c Ernan Roman ; prólogo, Bob Stone, Jim Kobs ; traductor, María Elena Rosas Sánchez.
|
| 250 |
|
|
|a 1a ed. en español.
|
| 260 |
|
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|a México;
|a San Juan :
|b McGraw-Hill,
|c c1990.
|
| 300 |
|
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|a xxiv, 292 p. :
|b il. ;
|c 21 cm.
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| 500 |
|
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|a Traducción de: Integrated direct marketing.
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| 504 |
|
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|a Incluye referencias bibliográficas (p. [281]-282) e índice.
|
| 650 |
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0 |
|a Direct marketing.
|