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|a 96016461
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|a 0877572593 (hard cover)
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|a (OCoLC)000008346
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|a DLC
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|d SQU
|d U@S
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|a U@SA
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|a HF5415.125
|b .M493 1996
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1 |
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|a Myers, James H.
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| 245 |
1 |
0 |
|a Segmentation and positioning for strategic marketing decisions /
|c James H. Myers.
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| 260 |
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|a Chicago :
|b American Marketing Association,
|c c1996.
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| 300 |
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|a xiii, 358 p. :
|b il. ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 505 |
2 |
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|a Strategic marketing planning -- Introduction to market segmentation -- Some common basis variables -- Segmentation using interdependence methods: partition clustering -- Segmentation using interdependence methods: hierarchical clustering -- Segmentation using dependence methods: interaction detection --
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| 505 |
2 |
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|a Some basic positioning concepts and techniques -- Perceptual positioning maps -- Preference positioning maps -- Other types of positioning maps -- Positioning based on laddering -- New products/services: the present scenario -- Benefit structure analysis -- Market structure studies: the Stefflre process -- Index.
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| 650 |
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0 |
|a Marketing
|x Statistical methods.
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| 650 |
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0 |
|a Market segmentation.
|