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|a HF5415.2
|b .M3587 1995
|
| 245 |
0 |
0 |
|a Marketing strategies :
|b new approaches, new techniques /
|c edited by Malcolm McDonald.
|
| 250 |
|
|
|a 1st ed.
|
| 260 |
|
|
|a Oxford, OX, U.K. ;
|a Tarrytown, N.Y., U.S.A. :
|b Pergamon Press,
|c 1995.
|
| 300 |
|
|
|a xiv, 278 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Best of long range planning
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a McDonald, Malcolm.
|