|
|
|
|
| LEADER |
01486cam-a2200289-a-4500 |
| 001 |
990000082500204151 |
| 005 |
20180214132350.0 |
| 008 |
910726s1992----nyua-----b----001-0-eng-- |
| 010 |
|
|
|a 91026262
|
| 020 |
|
|
|a 0471557226 (cloth : alk. paper) :
|c $29.95
|
| 035 |
|
|
|a (OCoLC)000008250
|
| 035 |
|
|
|a (udesa)000008250USA01
|
| 035 |
|
|
|a (OCoLC)24247404
|
| 035 |
|
|
|a (OCoLC)990000082500204151
|
| 040 |
|
|
|a DLC
|c DLC
|d PSM
|d U@S
|
| 049 |
|
|
|a U@SA
|
| 050 |
0 |
0 |
|a HD30.28
|b .A3 1992
|
| 100 |
1 |
|
|a Aaker, David A.
|
| 245 |
1 |
0 |
|a Developing business strategies /
|c David A. Aaker.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a New York :
|b John Wiley,
|c c1992.
|
| 300 |
|
|
|a xvi, 394 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Wiley series on marketing management
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Business strategy : the concept and trends in its management -- Strategic market management : an overview -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA : low cost, focus, and the preemptive move -- Growth strategies : penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Global strategies -- Implementing the strategy -- Formal planning systems.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|