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| LEADER |
01073cam-a2200301-a-4500 |
| 001 |
990000077540204151 |
| 005 |
20180214132337.0 |
| 008 |
940110s1995----iluab---------001-0-eng-- |
| 010 |
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|a 94001235 //r952
|
| 020 |
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|a 1556238096 (recycled paper)
|
| 035 |
|
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|a (OCoLC)000007754
|
| 035 |
|
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|a (udesa)000007754USA01
|
| 035 |
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|a (OCoLC)29703927
|
| 035 |
|
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|a (OCoLC)990000077540204151
|
| 040 |
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|a DLC
|c DLC
|d U@S
|
| 049 |
|
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|a U@SA
|
| 050 |
0 |
0 |
|a HF5415.126
|b .N48 1995
|
| 245 |
0 |
4 |
|a The new direct marketing :
|b how to implement a profit-driven database marketing strategy /
|c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Burr Ridge, Ill. :
|b Irwin Professional,
|c c1995.
|
| 300 |
|
|
|a xiv, 493 p. :
|b ill., map ;
|c 29 cm.
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Direct marketing
|x Data processing.
|
| 650 |
|
0 |
|a Database marketing.
|
| 650 |
|
0 |
|a Database management.
|
| 650 |
|
0 |
|a Direct marketing
|x Statistical methods.
|
| 700 |
1 |
|
|a Batra, Rajeev.
|
| 710 |
2 |
|
|a David Shepard Associates.
|