Diffusion of innovations /

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Detalles Bibliográficos
Autor principal: Rogers, Everett M.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Free Press, c1995.
Edición:4th ed.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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050 0 0 |a HM101  |b .R57 1995 
100 1 |a Rogers, Everett M. 
245 1 0 |a Diffusion of innovations /  |c Everett M. Rogers. 
250 |a 4th ed. 
260 |a New York :  |b Free Press,  |c c1995. 
300 |a xvii, 519 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 443-501) and indexes. 
505 0 |a Elements of diffusion -- A history of diffusion research -- Contributions and criticisms of diffusion research -- The generation of innovations -- The innovation-decision process -- Attributes of innovations and their rate of adoption -- Innovativeness and adopter categories -- Diffusion networks -- The change agent -- Innovation in organizations -- Consequences of innovations. 
650 0 |a Diffusion of innovations. 
650 0 |a Diffusion of innovations  |x Study and teaching  |x History.