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|c PIF
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|a U@SA
|
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|
4 |
|a HF5415.13
|b .W55 1997
|
| 100 |
1 |
0 |
|a Wilensky, Alberto L.
|
| 245 |
1 |
0 |
|a Marketing estratégico /
|c Alberto L. Wilensky
|
| 250 |
|
|
|a 6a ed.
|
| 260 |
|
|
|a Buenos Aires :
|b Fondo de Cultura Económica,
|c 1997.
|
| 300 |
|
|
|a 336 p. :
|b ill. ;
|c 23 cm.
|
| 440 |
|
0 |
|a Obras de administración pública
|
| 504 |
|
|
|a Includes bibliographical references (p. 319-333) and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
0 |
|a Marketing
|x Social aspects.
|