The strategy concept and process : a pragmatic approach /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Part I. Strategy and process
- The concept of strategy and the strategy formation process
- A formal strategic planning process
- Part II. Business strategy
- Business strategy : the core concepts
- The mission of the business
- Environmental scan at the business level
- Internal scrutiny at the business level
- The development of business strategy
- Part III. Corporate strategy
- Corporate strategy : the core concepts
- The mission of the firm
- Business segmentation
- Horizontal strategy
- Vertical integration
- Corporate philosophy
- Strategic posture of the firm
- Resource allocation and portfolio management
- Organization and managerial infrastructure : imprinting the vision of the firm
- Human resources management of key personnel
- Part IV. Functional strategy
- Functional strategy : the core concepts
- Developing functional strategies
- The development of a functional strategy : the case of manufacturing
- Part V. Methodology for the development of a strategic plan
- Methodology for the development of a strategic plan : introduction
- Step I : the vision of the firm
- Step 2 : the development of the strategic posture of the firm
- Step 3 : the mission of the business
- Step 4 : Formulation of business strategy and broad action programs
- Step 5 : Formulation of functional strategy and broad action programs
- Step 6 : Consolidation of business and functional strategies at the corporate level
- Steps 7 and 8 : Specific action programs at the business and functional levels
- Steps 9, 10, 11, and 12 : the final cycle of strategic planning, resource allocation, and the budgeting process.