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|a DLC
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|d UKM
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HD30.28
|b .H39 1991
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| 100 |
1 |
0 |
|a Hax, Arnoldo C.
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| 245 |
1 |
4 |
|a The strategy concept and process :
|b a pragmatic approach /
|c Arnoldo C. Hax, Nicolas S. Majluf.
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| 260 |
|
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1991.
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| 300 |
|
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|a xv, 430 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
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|a Includes bibliographical references (p. 396-403) and index.
|
| 505 |
0 |
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|a Part I. Strategy and process -- The concept of strategy and the strategy formation process -- A formal strategic planning process -- Part II. Business strategy -- Business strategy : the core concepts -- The mission of the business -- Environmental scan at the business level -- Internal scrutiny at the business level -- The development of business strategy -- Part III. Corporate strategy -- Corporate strategy : the core concepts -- The mission of the firm -- Business segmentation -- Horizontal strategy -- Vertical integration -- Corporate philosophy -- Strategic posture of the firm -- Resource allocation and portfolio management -- Organization and managerial infrastructure : imprinting the vision of the firm -- Human resources management of key personnel -- Part IV. Functional strategy -- Functional strategy : the core concepts -- Developing functional strategies -- The development of a functional strategy : the case of manufacturing -- Part V. Methodology for the development of a strategic plan -- Methodology for the development of a strategic plan : introduction -- Step I : the vision of the firm -- Step 2 : the development of the strategic posture of the firm -- Step 3 : the mission of the business -- Step 4 : Formulation of business strategy and broad action programs -- Step 5 : Formulation of functional strategy and broad action programs -- Step 6 : Consolidation of business and functional strategies at the corporate level -- Steps 7 and 8 : Specific action programs at the business and functional levels -- Steps 9, 10, 11, and 12 : the final cycle of strategic planning, resource allocation, and the budgeting process.
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| 650 |
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0 |
|a Strategic planning.
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| 700 |
1 |
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|a Majluf, Nicolás S.,
|d 1945-
|