Gaining influence in public relations : the role of resistance in practice /

Guardado en:
Detalles Bibliográficos
Autor principal: Berger, Bruce K.
Otros Autores: Reber, Bryan H.
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
Colección:LEA's communication series
LEA's communication series
Materias:
Public relations.
Power (Social sciences)
Electronic books.
Acceso en línea:https://elibro.net/ereader/ufasta/154643
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Universitaria H. Wast (UFASTA) de Universidad FASTA
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020 |a 9781135605315  |q (e-book) 
020 |z 9780805852936 
035 |a (OCoLC)77482515 
040 |a FINmELB  |c FINmELB  |d FINmELB 
050 0 0 |a HM1221  |b .B47 2006 
082 0 |a 659.2  |2 22 
100 1 |a Berger, Bruce K. 
245 1 0 |a Gaining influence in public relations :  |b the role of resistance in practice /  |c Bruce K. Berger, Bryan H. Reber. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum Associates, Publishers,  |c 2006. 
300 |a 1 online resource (xiii, 276 p.) 
440 0 |a LEA's communication series  |5 FTaFA  |5 FPeU  |5 FTS  |5 FOFT  |5 FTaSU  |5 FU  |5 FMFIU 
504 |a Includes bibliographical references (p. 257-265) and indexes. 
505 0 |a Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey.  |5 FTaSU  |5 FMFIU 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Public relations. 
650 0 |a Power (Social sciences) 
655 4 |a Electronic books. 
700 1 |a Reber, Bryan H. 
797 2 |a elibro, Corp. 
830 0 |a LEA's communication series 
856 4 0 |u https://elibro.net/ereader/ufasta/154643 
999 |c 192661  |d 192661 

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