Branding in governance and public management /

Guardado en:
Detalles Bibliográficos
Autor principal: Eshuis, Jasper, 1972-
Otros Autores: Klijn, Erik-Hans
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: New York : Routledge, 2012.
Colección:Routledge critical studies in public management ; 8.
Materias:
Communication in public administration.
Public relations and politics.
Government publicity.
Branding (Marketing)
Electronic books.
Acceso en línea:https://elibro.net/ereader/ufasta/140255
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Universitaria H. Wast (UFASTA) de Universidad FASTA
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020 |z 0415885175 (hc alk. paper) 
020 |z 9780415885171 
020 |z 9781136504952 (e-book) 
035 |a (OCoLC)617619347 
040 |a FINmELB  |c FINmELB  |d FINmELB 
050 4 |a JF1525.C59  |b E75 2012 
082 0 4 |a 352.7/48  |2 23 
100 1 |a Eshuis, Jasper,  |d 1972- 
245 1 0 |a Branding in governance and public management /  |c Jasper Eshuis and Erik-Hans Klijn. 
260 |a New York :  |b Routledge,  |c 2012. 
300 |a 176 p. :  |b ill. 
490 1 |a Routledge critical studies in public management ;  |v 8 
504 |a Includes bibliographical references and index. 
505 0 |a The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Communication in public administration. 
650 0 |a Public relations and politics. 
650 0 |a Government publicity. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Klijn, Erik-Hans. 
797 2 |a elibro, Corp. 
830 0 |a Routledge critical studies in public management ;  |v 8. 
856 4 0 |u https://elibro.net/ereader/ufasta/140255 
950 |a eLibro English 
999 |c 196692  |d 196692 

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