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|a Cegala, Donald J.
|9 405542
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|a Persuasive communication /
|c Donald J. Cegala.
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|a Minneapolis :
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|c [1980?]
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|a viii, 169
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|t Fundamentals of persuasion --
|t The Effects of persuasion --
|t Applications of context analysis --
|t Rhetorical strategies: Principles of attitude change --
|t Persuasion in mass-mediated political persuasion
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