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OUNT000558 |
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20250310 145536 |
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230628s2005 xxuf ### #001 0#eng d |
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|a 0415966760
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|a OUN
|b spa
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|a eng
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| 100 |
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|a Leiss, William
|d 1939-
|e autor
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| 245 |
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|a Social communication in advertising
|b consumption in the mediated marketplace
|c William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill
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| 250 |
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|a Tercera edición
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| 264 |
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|b Routledge
|c 2005
|a Nueva York, Estados Unidos
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| 300 |
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|a x, 683 páginas
|c 23 cm
|b ilustraciones blanco y negro
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| 336 |
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|a texto
|b txt
|2 rdacontent
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| 337 |
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|a no mediado
|b n
|2 rdamedia
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| 338 |
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|a volumen
|b nc
|2 rdacarrier
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| 505 |
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|a Preface to the Third Edition -- Chapter 1: Introduction -- Chapter 2: From Traditional to Industrial Society -- Chapter 3: Advertising in the Transition from Industrial to Consumer Society -- Chapter 4: Advertising and the Development of Communications Media -- Chapter 5: Advertising and the Development of Agencies -- Chapter 6: The Structure of Advertisements -- Chapter 7: Goods as Communicators and Satisfiers -- Chapter 8: Consumer Cultures and Mediated Markets -- Chapter 9: Late Modern Consumer Society Chapter 10: Media in the Mediated Marketplace -- Chapter 11: Full Service Agencies: Globalization and unbundling -- Chapter 12: Structure and Agency: Tensions at play in advertising design -- Chapter 13: The Mobilization of the Yuppies and Generation X Chapter 14: Negotiated Messaging for Generation X -- Chapter 15: Mobilizing the Culturati Chapter 16: The Fifth Frame -- Chapter 17: Issues in Social Policy -- Bibliography -- Index
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|a Publicidad
|2 unescot
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| 650 |
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7 |
|a Medios de comunicación de masas
|2 unescot
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| 650 |
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7 |
|a Globalización
|2 unescot
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| 650 |
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7 |
|a Industria cultural
|2 unescot
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| 650 |
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7 |
|a Consumo
|2 unescot
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| 650 |
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7 |
|a Comunicación
|2 unescot
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| 700 |
1 |
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|a Kline, Stephen
|e autor
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| 700 |
1 |
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|a Jhally, Sut
|e autor
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| 700 |
1 |
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|a Botterill, Jacqueline
|e autor
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