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| LEADER |
00876cam#a22003015c#4500 |
| 001 |
OSC038565 |
| 003 |
OSC |
| 005 |
20250521 123831 |
| 008 |
110315s2005 mx# 000 spa d |
| 020 |
# |
# |
|a 970260642X
|
| 040 |
# |
# |
|a OSC
|b spa
|c OSC
|e rda
|
| 092 |
# |
# |
|c 659.1
|l K64
|
| 245 |
1 |
0 |
|a Publicidad
|c Otto Kleppner, J. Thomas Russell , W. Ronald Lane, Karen Whitehill King
|
| 250 |
# |
# |
|a decimosexta edición
|
| 264 |
# |
1 |
|a México
|c 2005
|
| 300 |
# |
# |
|a 766 páginas
|
| 336 |
# |
# |
|a texto
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a no mediado
|b n
|2 rdamedia
|
| 650 |
# |
4 |
|a PUBLICIDAD - PLANIFICACION
|
| 650 |
# |
4 |
|a PUBLICIDAD - MARKETING
|
| 650 |
# |
4 |
|a PUBLICIDAD - MEDIOS
|
| 650 |
# |
4 |
|a PUBLICISTAS
|
| 650 |
# |
4 |
|a MEDIOS DE COMUNICACION DE MASAS
|
| 650 |
# |
4 |
|a CAMPAÑAS PUBLICITARIAS
|
| 700 |
1 |
# |
|a Russell, J. Thomas.
|
| 700 |
1 |
# |
|a Lane, W. Ronald.
|
| 700 |
1 |
# |
|a King, Karen Whitehill.
|
| 999 |
# |
# |
|a gb
|