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00996Cam#a2200361#a#4500 |
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ITULSID001022 |
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ITUL |
| 008 |
090320s1989 mx do g f 1 spa d |
| 005 |
20250506 115752 |
| 020 |
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|a 968-13-1661-4
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| 040 |
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|a ITU-LJA
|b spa
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|a spa
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| 044 |
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|a ag
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| 082 |
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|a 659.195
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| 092 |
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|c 659.195
|l K87
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análisis, planeación y control /
|c Philip Kotler.
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| 250 |
# |
# |
|a 4a. ed., 10a. impresión.
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| 260 |
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|a México :
|b Diana,
|c 1992.
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| 300 |
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|a 867 p. ;
|c 23 cm.
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Investigación de mercados
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| 650 |
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4 |
|a Sistemas de información
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| 650 |
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4 |
|a Mercado
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| 653 |
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|a Producto
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| 653 |
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|a Estrategia competitiva
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| 866 |
0 |
1 |
|a 4 Ej.
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| 908 |
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|a IMP
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| 929 |
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|a COM
|c FAS
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| 930 |
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|a 1628
|c Ej. 4
|d pre
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| 952 |
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|f COM
|k FAS
|w 090320
|p ITUL1628
|t Ej. 4
|a ITUL
|b ITUL
|o 659.195 K87
|y IMP
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| 999 |
A |
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|a rita y Manuel
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