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|a 970-10-0894-4
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|a ITU-LJA
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|a 659.195
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|c 659.195
|l S784
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| 100 |
1 |
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|a Stanton, William J..
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| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michel J. Etzel y Bruce J. Walker.
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| 250 |
# |
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|a 10a. ed.
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| 260 |
# |
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|a México :
|b Mc Graw-Hill,
|c 1996.
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| 300 |
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|a xxix, 885 p. :
|b il., fot. ;
|c 25 cm.
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Distribución comercial
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| 653 |
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|a Mercado meta
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| 653 |
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|a Producto
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| 653 |
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|a Precio
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| 653 |
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|a Promoción
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| 653 |
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|a Marketing de servicios
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| 700 |
1 |
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|a Etzel, Michael J.
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| 700 |
1 |
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|a Walker, Bruce J.
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| 866 |
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1 |
|a 1 Ej.
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|a 0734
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|a rita y Manuel
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