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| LEADER |
01114Cam#a2200385#a#4500 |
| 001 |
ITULSID000642 |
| 003 |
ITUL |
| 005 |
20071217131956 |
| 008 |
071217s1997||||sp ado gr |||1|||spa d |
| 020 |
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|a 9506411948
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|a ITU-LJA
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|a spa
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# |
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|a ag
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0 |
# |
|2 20
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| 092 |
# |
# |
|c 659.19
|l S387
|
| 100 |
1 |
# |
|a Schultz, Don E.
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| 245 |
1 |
0 |
|a Comunicaciones de marketing integradas /
|c Don E. Schultz, Stanley L. Tannenbaum, Robert F. Lauterborn.
|
| 260 |
# |
# |
|a Barcelona :
|b Granica,
|c 1997.
|
| 300 |
# |
# |
|a 295 p. :
|b il. ;
|c 22 cm.
|
| 440 |
# |
0 |
|a Colección Marketing y Publicidad
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| 650 |
# |
4 |
|a Comercialización
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| 650 |
# |
4 |
|a Publicidad
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| 650 |
# |
4 |
|a Comunicación
|
| 650 |
# |
4 |
|a Competitividad
|
| 650 |
# |
4 |
|a Comportamiento del consumidor
|
| 650 |
# |
4 |
|a Ventaja competitiva
|
| 650 |
# |
4 |
|a Marketing masivo
|
| 650 |
# |
4 |
|a Marketing y creatividad
|
| 700 |
1 |
# |
|a Tannenbaum, Stanley.
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| 700 |
1 |
# |
|a Lauterborn, Robert.
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| 866 |
0 |
1 |
|a 1 Ej.
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| 908 |
# |
# |
|a imp
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| 929 |
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|a COM
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|
| 930 |
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# |
|a 1015
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| 952 |
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|f COM
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|w 071217
|p ITUL1015
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|o 659.19 S387
|y IMP
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