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| LEADER |
00659aam#a2200229#c#4500 |
| 001 |
00225-150014 |
| 003 |
OSC |
| 005 |
20250522 134608 |
| 008 |
250522s1994####mx########### #0#spa#d |
| 020 |
# |
# |
|a 9688803782
|
| 040 |
# |
# |
|a OSC
|b spa
|c OSC
|e rda
|
| 100 |
1 |
# |
|a Rusell, Thomas J.
|e autor
|
| 245 |
1 |
0 |
|a Publicidad
|b Otto, Kleppner
|c J. Thomas Russell, W. Ronald Lane
|
| 250 |
# |
# |
|a duodécima edición
|
| 264 |
# |
1 |
|a México
|b Prentice Hall
|c 1994
|
| 300 |
# |
# |
|a 865 páginas
|
| 336 |
# |
# |
|a texto
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a no mediado
|b n
|2 rdamedia
|
| 338 |
# |
# |
|a volumen
|b nc
|2 rdacarrier
|
| 650 |
# |
4 |
|a Publicidad
|
| 650 |
# |
0 |
|a Comunicación
|
| 700 |
1 |
# |
|a Lane, W. Ronald
|e autor
|