Effective communication in the travel industry /

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Detalles Bibliográficos
Autor principal: Reilly, Robert T.
Formato: Libro
Lenguaje:Inglés
Publicado: United States : Delmar, c1990.
Colección:The travel management library
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
Tabla de Contenidos:
  • 1. The nature of communication.
  • 2. Words have meaning.
  • 3. The written word.
  • 4. Some common writing assignments.
  • 5. Advertising and public relations writing.
  • 6. Verbal communication.
  • 7. Visual aspects of communication.
  • 8. Personal sales.
  • 9. Tools of the trade.
  • 10. Communication careers and considerations.