Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
c1998.
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| Edición: | 1st ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Cap. 1.Museums face the twenty-first century
- cap. 2.Strategic planning for museums: pte. 4.Understanding museum audiences ; pte. 5.Applying market segmentation, targeting, and positioning
- cap. 3.Strategies and tools for museum development: pte. 6.Using marketing research and information-gathering tools ; pte. 7.Developing attractive offerings: exhibitions, programs, experiences, services ; pte. 9.Communicating and promoting: image and brand building, advertising, public relations, direct marketing, and sales ; pte. 11.Attracting resources: building member, volunteer, and donor support.