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| LEADER |
00748nam a2200289 a 4500 |
| 020 |
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|a 84-205-3895-7
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| 040 |
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|a FHyCS
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| 100 |
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|a Kotler, Philip
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| 100 |
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|a Bowen, John
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| 100 |
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|a Makens, James
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| 100 |
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|a Rufín Moreno, Ramón, coaut.
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| 100 |
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|a Reina Paz, María Dolores, coaut.
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| 100 |
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|a Belló, Cristina, tr.
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| 100 |
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|a Blázquez, Elena, tr.
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| 100 |
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|a Nieto, Raquel, tr.
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| 245 |
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|a Marketing para turismo
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| 250 |
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|a 3a. ed
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| 260 |
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|a Madrid
|b Pearson/Prentice Hall
|c 2004
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| 300 |
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|a 565 p.
|c il.; 27 cm
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| 650 |
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|a INDUSTRIA TURISTICA
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| 650 |
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|a ESTUDIO DE MERCADO
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| 650 |
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|a CONSUMIDOR
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|a MARKETING
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| 650 |
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|a TURISMO
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| 942 |
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|c LIB
|6 _
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| 999 |
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|c 3436
|d 3436
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