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| LEADER |
00800nam a2200313 a 4500 |
| 020 |
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|a 978-84-8322-676-6
|
| 040 |
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|a FHyCS
|
| 100 |
|
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|a Armstrong, Gary
|
| 100 |
|
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|a Kotler, Philip
|
| 100 |
|
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|a Harker, Michael
|
| 100 |
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|a Brennan, Ross
|
| 100 |
|
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|a Merino Sanz, María Jesús
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| 100 |
|
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|a Pintado Blanco, Teresa
|
| 100 |
|
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|a Juan, José María
|
| 245 |
|
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|a Introducción al marketing
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| 250 |
|
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|a 3a. ed
|
| 260 |
|
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|a Madrid
|b Pearson Educación
|c 2011
|
| 300 |
|
|
|a 415 p.
|c il.; anillado
|
| 650 |
|
|
|a MARKETING
|
| 650 |
|
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|a MERCADO
|
| 650 |
|
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|a RELACIONES INTERPERSONALES
|
| 650 |
|
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|a CONSUMIDOR
|
| 650 |
|
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|a PLANIFICACION ESTRATEGICA
|
| 650 |
|
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|a PRECIO
|
| 650 |
|
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|a PUBLICIDAD
|
| 650 |
|
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|a MEDIOS ELECTRONICOS
|
| 650 |
|
|
|a ETICA
|
| 942 |
|
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|c APU
|6 _
|
| 999 |
|
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|c 15594
|d 15594
|