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00703nam a2200277 a 4500 |
| 020 |
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|a 968-422-486-9
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| 040 |
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|a FHyCS
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| 100 |
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|a Aaker, David A.
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| 100 |
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|a Day, George S.
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| 245 |
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|a Investigación de mercados
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| 250 |
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|a 3a. ed., 2a. ed. en español
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| 260 |
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|a México, D.F.
|b McGraw-Hill
|c 1989
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| 300 |
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|a 715 p.
|c 25 cm
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| 650 |
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|a MERCADO
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| 650 |
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|a INVESTIGACION
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| 650 |
|
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|a ESTUDIO DE MERCADO
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| 650 |
|
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|a ANALISIS DE INSPECCION
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| 650 |
|
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|a ANALISIS DE DATOS
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| 650 |
|
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|a RECOPILACION DE DATOS
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| 650 |
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|a ENCUESTA
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| 650 |
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|a CUESTIONARIO
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| 650 |
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|a METODO EXPERIMENTAL
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| 650 |
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|a MUESTREO
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| 650 |
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|a ESTADISTICA
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| 942 |
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|c LIB
|6 _
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| 999 |
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|c 10167
|d 10167
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