No logo/
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Londres :
Flamingo,
2001.
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Introducción: a web of brands
- No space: 1. New branded world
- 2. The brands expands: how the logo grabbed center stage
- 3. Alt. everything: the youth market and the marketinf of cool
- 4. The branding of learning: ads in schools and universities
- 5. Patriarchy gets funky: the triumph of identity marketing
- No choice: 6. Brand bombing: franchises in the age of the superbrand
- 7. Mergers and synergy: the creation of commercial utopias
- 8. Corporate censorship: barricading the branded village
- No jobs: 9. The discarded temps: degraded production in the age of the superbrands
- 10. Threats and temps: from working for nothing to "Free Agent Nation"
- 11. Breeding disloyalty: what goes around, comes around
- No logo:12. Culture jamming: ads under attack
- 13. Reclaim the steets
- 14. Bas mood rising: the new anticorporate activism
- 15. The brand boomerang: the tactics of brand- based campaigns
- 16. A tale of three Logos: the Swoosh, the Sheell and the Arches
- 17. Local foreing policy: students and communities join the fray
- 18. Beyond the brand: the limits of brand- based politics
- Conclusion.