|
|
|
|
| LEADER |
01989nam a2200325 a 4500 |
| 003 |
UCESARGENTINA |
| 005 |
20240816104657.0 |
| 008 |
240816s2001 -ukdo|||r|||||||1 |deng d |
| 020 |
|
|
|a 0006530400
|
| 040 |
|
|
|a UCES
|c uces
|
| 041 |
0 |
|
|a eng
|
| 082 |
|
|
|a 302.35
|
| 100 |
1 |
|
|a Klein, Naomí
|9 10179
|
| 245 |
1 |
0 |
|a No logo/
|c Naomí Klein.
|
| 260 |
|
|
|a Londres :
|b Flamingo,
|c 2001.
|
| 300 |
|
|
|a 490 p.:
|b gráfs., fot.
|
| 504 |
|
|
|a Incluye referencias bibliograficas
|
| 505 |
0 |
|
|a Introducción: a web of brands -- No space: 1. New branded world --2. The brands expands: how the logo grabbed center stage -- 3. Alt. everything: the youth market and the marketinf of cool -- 4. The branding of learning: ads in schools and universities -- 5. Patriarchy gets funky: the triumph of identity marketing -- No choice: 6. Brand bombing: franchises in the age of the superbrand -- 7. Mergers and synergy: the creation of commercial utopias -- 8. Corporate censorship: barricading the branded village -- No jobs: 9. The discarded temps: degraded production in the age of the superbrands -- 10. Threats and temps: from working for nothing to "Free Agent Nation" -- 11. Breeding disloyalty: what goes around, comes around -- No logo:12. Culture jamming: ads under attack -- 13. Reclaim the steets -- 14. Bas mood rising: the new anticorporate activism -- 15. The brand boomerang: the tactics of brand- based campaigns -- 16. A tale of three Logos: the Swoosh, the Sheell and the Arches -- 17. Local foreing policy: students and communities join the fray -- 18. Beyond the brand: the limits of brand- based politics -- Conclusion.
|
| 526 |
|
|
|a Carrera: PUBLICIDAD / PSICOLOGIA
|
| 650 |
|
4 |
|9 7882
|a INTERACCION SOCIAL
|
| 650 |
|
4 |
|9 124
|a PSICOLOGIA
|
| 650 |
|
4 |
|9 27
|a MARCAS
|
| 650 |
|
4 |
|9 113
|a EMPRESAS
|
| 650 |
|
4 |
|a PUBLICIDAD
|9 129
|
| 650 |
|
4 |
|9 259
|a CONSUMIDORES
|
| 650 |
|
4 |
|a GLOBALIZACION
|9 1064
|
| 650 |
|
4 |
|a COMUNICACION
|9 75
|
| 942 |
|
|
|c LIB
|2 ddc
|
| 998 |
|
|
|b Sofía
|
| 999 |
|
|
|c 53749
|d 53749
|