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200206s 1995us |||||r|||||||| ||eng d |
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|c 50263
|d 50263
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|a 0936894725
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| 040 |
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|a AR-UCES
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| 082 |
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|a 658.802
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| 100 |
1 |
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|9 1232
|a Bangs, David H., Jr.
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| 245 |
1 |
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|a The market planning guide :
|b creating a plan to successfully market your business, products, or service /
|c David H. Bangs, Jr.
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| 250 |
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|a 4a ed.
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| 260 |
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|a Chicago :
|b Upstart,
|c c1995
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| 300 |
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|a 240 p. :
|b gráfs.
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| 504 |
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|a Incluye índice alfabético.
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| 505 |
2 |
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|a 1. The quick strategic marketing plan -- 2. Marketing overview -- 3. Products and services -- 4. Customers and prospects -- 5. Competitive analysis -- 6. Price, place, and sales practices -- 7. Strengths and weaknesses -- 8. Advertising and promotion -- 9. Strategic marketing -- 10. Marketing plan -- 11. The sales plan.
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| 650 |
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0 |
|a MARKETING
|9 20
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| 650 |
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4 |
|9 69
|a PLANIFICACION
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| 942 |
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|2 ddc
|c LIB
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| 998 |
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|b Agustina
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