The market planning guide : creating a plan to successfully market your business, products, or service /

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Detalles Bibliográficos
Autor principal: Bangs, David H., Jr
Formato: Libro
Lenguaje:Inglés
Publicado: Chicago : Upstart, c1995
Edición:4a ed.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |9 1232  |a Bangs, David H., Jr. 
245 1 |a The market planning guide :   |b creating a plan to successfully market your business, products, or service /   |c David H. Bangs, Jr.  
250 |a 4a ed. 
260 |a Chicago :   |b Upstart,   |c c1995 
300 |a 240 p. :   |b gráfs.  
504 |a Incluye índice alfabético. 
505 2 |a 1. The quick strategic marketing plan -- 2. Marketing overview -- 3. Products and services -- 4. Customers and prospects -- 5. Competitive analysis -- 6. Price, place, and sales practices -- 7. Strengths and weaknesses -- 8. Advertising and promotion -- 9. Strategic marketing -- 10. Marketing plan -- 11. The sales plan.  
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650 4 |9 69  |a PLANIFICACION 
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