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UCESARGENTINA |
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t2002 us |||||r|||||||1 ||eng d |
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|a UCES
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|a spa
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|a 658
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| 100 |
1 |
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|9 40382
|a Thompson, Arthur A.,
|c Jr.
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| 245 |
1 |
0 |
|a Player's manual for use with The business strategy game : a global industry simulation /
|c Arthur A. Thompson, Jr., Gregory J. Stappenbeck.
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| 250 |
|
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|a 7a ed.
|
| 260 |
|
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|a New York :
|b McGraw Hill ;
|b Irwin,
|c c2002.
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| 300 |
|
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|a 126 p. ;
|b gráfs. +
|e CD Rom
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| 505 |
0 |
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|a 1. The industry and the company -- 2. Obtaining and running the company program -- 3. Competition and demand forecasts -- 4. Plant operations -- 4. Warehouse and shipping operations -- 6. Sales and marketing operations -- 7. Financing company operations -- 8. Scoring, reports, analysis options and strategic plans -- 9. Decision making: recomended procedures -- Apendix: Planning and analysis forms.
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| 526 |
8 |
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|a Carrera: MARKETING.
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| 650 |
|
4 |
|9 16
|a ADMINISTRACION DE EMPRESAS
|
| 650 |
|
4 |
|a NEGOCIOS
|9 2029
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| 650 |
|
4 |
|9 113
|a EMPRESAS
|
| 650 |
|
4 |
|a INDUSTRIA
|9 273
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| 650 |
|
4 |
|a JUEGOS
|9 5308
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| 700 |
1 |
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|a Stappenbeck, Gregory J.
|9 40289
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| 942 |
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|c LIB
|2 ddc
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