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t1992 xxu||||| |||| 00| 0 eng d |
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|a 0471119849
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| 040 |
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|a UCES
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| 041 |
0 |
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|a eng
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| 100 |
0 |
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|a Hiam, Alexander
|9 4847
|
| 245 |
1 |
0 |
|a The portable MBA in marketing
|c Alexander Hiam
|
| 260 |
|
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|a New York:
|b Wiley & Sons,
|c 1992
|
| 300 |
|
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|a 464 páginas grafs.
|b Impreso
|
| 490 |
0 |
|
|a The Portable MBA Series
|
| 650 |
|
4 |
|a COMERCIALIZACION
|9 19
|
| 650 |
|
4 |
|9 259
|a CONSUMIDORES
|
| 650 |
|
4 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|9 305
|
| 650 |
|
4 |
|a PLANIFICACION ESTRATEGICA
|9 400
|
| 650 |
|
4 |
|a PROMOCION
|9 574
|
| 650 |
|
0 |
|a MARKETING
|9 20
|
| 650 |
|
4 |
|9 575
|a Segmentación del mercado
|
| 650 |
|
4 |
|9 16
|a ADMINISTRACION DE EMPRESAS
|
| 700 |
0 |
|
|a Schewe, Charles D.
|9 4848
|
| 830 |
|
0 |
|a The Portable MBA Series
|9 4849
|
| 942 |
|
|
|c LIB
|
| 999 |
|
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|c 1907
|d 1907
|