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01216cam a2200277 a 4500 |
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UCESARGENTINA |
| 008 |
s1998 xxc|||||r|||||||| ||eng d |
| 999 |
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|c 13880
|d 13880
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| 020 |
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|a 0471641731
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| 040 |
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|a UCES
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| 041 |
0 |
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|a eng
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| 082 |
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|a 658.812
|
| 100 |
1 |
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|a Gordon, Ian H.
|9 25734
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| 245 |
1 |
0 |
|a Relationship marketing :
|b new strategies, techniques and technologies to win the customers you want and keep them forever /
|c Ian H. Gordon.
|
| 260 |
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|a Ontario :
|b John Wiley & Sons Canada,
|c 1998.
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| 300 |
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|a 314 p.
|
| 505 |
2 |
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|a 1. Marketing is Dead Long Live Marketing -- 2. Relationships as Strategy -- 3. Making the Case for Relationship Marketing -- 4. Customer Bonding -- 5. Consumer Versus Business Relationships -- 6. Planning for Better Relationships -- 7. Technology for Relationship Marketing -- 8. Customizing for the Masses -- 9. Building a Chain of Relationships -- 10. The Relationship Marketing Company of Tomorrow
|
| 650 |
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0 |
|a MARKETING
|9 20
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| 650 |
|
4 |
|a COMUNICACION
|9 75
|
| 650 |
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4 |
|9 259
|a CONSUMIDORES
|
| 650 |
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4 |
|a SERVICIO AL CLIENTE
|9 1403
|
| 650 |
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4 |
|9 113
|a EMPRESAS
|
| 653 |
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4 |
|a Marketing relacional
|
| 653 |
|
4 |
|a Plan de marketing
|
| 942 |
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|c LIB
|2 ddc
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| 998 |
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|b xx
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