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| LEADER |
00790cam a2200277 a 4500 |
| 003 |
UCESARGENTINA |
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20190516143100.0 |
| 008 |
s2008 xxua||||r|||||||| ||eng d |
| 999 |
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|c 10322
|d 10322
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| 020 |
|
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|a 9780132308298
|
| 040 |
|
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|a UCES
|
| 082 |
|
|
|a 659.1
|
| 100 |
1 |
|
|a Lane, Ronald W.
|9 10187
|
| 245 |
1 |
0 |
|a Kleppner's advertising procedure /
|c Ronald W. Lane, Karen Whitehill King, J. Thomas Russell.
|
| 250 |
|
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|a 17th ed.
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| 260 |
|
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|a [S.l.] :
|b Pearson,
|c 2008
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| 300 |
|
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|a 829 p. :
|b il.
|
| 650 |
|
4 |
|a PUBLICIDAD
|9 129
|
| 650 |
|
4 |
|a PLANIFICACION
|9 69
|
| 650 |
|
4 |
|a MEDIOS DE COMUNICACION
|9 439
|
| 650 |
|
4 |
|a ADMINISTRACION
|9 73
|
| 650 |
|
4 |
|a CREATIVIDAD
|9 475
|
| 700 |
1 |
|
|a King, Karen Whitehill
|9 21117
|
| 700 |
1 |
|
|a Russell, Thomas J.
|9 1761
|
| 942 |
|
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|c LIB
|2 ddc
|
| 998 |
|
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|b ed.
|