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01026nam a22003850a 4500 |
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AR-LpoUNG |
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20210131232141.0 |
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191001s1987||||xxu|||||||||||||||||eng d |
| 020 |
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|a 0894642383
|c $13
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| 040 |
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|a AR-LpoUNG
|b spa
|c AR-LpoUNG
|e aacr
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| 041 |
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|a eng
|
| 044 |
|
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|a xxu
|
| 082 |
0 |
|
|a 659.1 228adv
|
| 100 |
1 |
|
|a Quelch, John A.
|
| 245 |
1 |
0 |
|a Advertising & promotion management :
|b a manager's guide to theory & practice
|
| 250 |
|
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|a 1ª edición
|
| 260 |
|
|
|a Malabar :
|b Krieger,
|c 1987.
|
| 300 |
|
|
|a 301 p. :
|b tbls., gráfs.
|
| 650 |
|
4 |
|a ADMINISTRACION
|
| 650 |
|
4 |
|a COMERCIALIZACION
|
| 650 |
|
4 |
|a COMPETENCIA
|
| 650 |
|
4 |
|a COMPETITIVIDAD
|
| 650 |
|
4 |
|a MERCADO
|
| 650 |
|
4 |
|a MONOPOLIOS
|
| 650 |
|
4 |
|a PUBLICIDAD
|
| 650 |
|
4 |
|a RELACIONES PUBLICAS
|
| 651 |
|
4 |
|a DOCUMENTOS TEORICOS O METODOLOGICOS
|
| 700 |
1 |
|
|a Beaven Ennis, F.
|
| 700 |
1 |
|
|a Farris, Paul W.
|
| 700 |
1 |
|
|a Pfau, M. Hollace
|
| 700 |
1 |
|
|a Turner, Robert
|
| 905 |
|
|
|a 6085
|
| 942 |
|
|
|c LIB
|
| 999 |
|
|
|c 14021
|d 14021
|