Getting started in consulting /

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Detalles Bibliográficos
Autor principal: Weiss, Alan
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken : John Wiley & Sons, 2003
Edición:2nd. ed.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |9 10423  |a Weiss, Alan 
245 1 0 |a Getting started in consulting /   |c Alan Weiss 
250 |a 2nd. ed. 
260 3 0 |a Hoboken :   |b John Wiley & Sons,   |c 2003 
300 |a 340 p. ;   |c 24 cm. 
505 |a Chapter 1. Establishing and expectations -- Chapter 2. Physical space and environmental needs -- Chapter 3. Sorting out the legal, financial, and administrative -- Chapter 4. Fundamental marketing -- Chapter 5. Advanced marketing -- Chapter 6. Initiating the sales process and acquiring business -- Chapter 7. Closing the sale -- Chapter 8. Establishing fees -- Chapter 9. Moving to the next level -- Chapter 10. What do you with success? -- Chapter 11. The quick start -- Appendixes -- A. Business plan to attract investment -- B. Sample "to do" lists -- C. Office equipment recommendations -- D. Trade associations, professional groups, publicity sources -- E. Sample biographical sketch for a new consultant -- F. Sample position paper -- G. Sources for listings and advertising -- H. Sample magazine inquiry letter -- I. 101 questions for any sales situation you´ll ever face. 
650 4 |a Marketing  |9 3092 
650 4 |9 3431  |a Servicios de consultoría 
650 4 |a Administración de empresas  |9 237 
942 |2 CDU  |c LIBRO 
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