Electronic commerce : from vision to fulfillment /

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Detalles Bibliográficos
Autor principal: Awad, Elias M.
Formato: Libro
Lenguaje:Inglés
Publicado: Upper Saddle River : Prentice Hall, 2004
Edición:2nd. ed.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |9 10315  |a Awad, Elias M. 
245 1 0 |a Electronic commerce :   |b from vision to fulfillment /   |c Elias M. Awad 
250 |a 2nd. ed. 
260 3 0 |a Upper Saddle River :   |b Prentice Hall,   |c 2004 
300 |a 552 p. ;   |c 24 cm. 
505 |a Part I. Foundations of electronic commerce 1 -- Chapter 1. In the beginning -- Chapter 2. The internet and the world wide web -- Chapter 3. Internet architecture -- Part II. The technology of e-commerce -- Chapter 4. Intranets and extranets -- Chapter 5. Web management tools and web portals -- Chapter 6. Internet service providers-hosting your web site -- Chapter 7. Mobile (M) commerce-the business of time -- Part III. E-strategies and tactics -- Chapter 9. Web site evaluation and usability testing -- Chapter 10. Marketing on the internet -- Chapter 11. Business-to-business e-commerce -- Chapter 12. Legal, ethical, and international issues -- Part IV. Security threats and payment systems -- Chapter 13. Understanding e-security -- Chapter 14. Encryption: a matter of trust -- Chapter 15. E-payments: getting the money -- Part V. Managerial and customer-related issues -- Chapter 16. Lauching a business on the internet. 
650 4 |a Internet  |9 2950 
650 4 |a Comercio electrónico  |9 3858 
650 4 |a Marketing  |9 3092 
650 4 |a Comercio internacional  |9 33 
942 |2 CDU  |c LIBRO 
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