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|a Higgins, Dennis
|9 5514
|
| 245 |
1 |
0 |
|a El arte de escribir publicidad /
|c Dennis Higgins ; traducción de Isaac Dorfsman Figueroa
|
| 250 |
|
|
|a 1a. ed.
|
| 260 |
|
|
|a México :
|b McGraw-Hill,
|c 1991
|
| 300 |
|
|
|a 139 p.
|
| 490 |
|
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|a Profesional de publicidad
|
| 505 |
|
|
|a 1. Introducción -- 2. William Bernbach -- 3. Leo Burnett -- 4. George Gribbin -- 5. David Ogilvy -- 6. Rosser Reeves.
|
| 650 |
|
4 |
|a Publicidad
|9 2584
|
| 650 |
|
4 |
|a Marketing
|9 3092
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| 942 |
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|d 2017-12-10
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