Latinos, Inc : the marketing and making of a people.

Detalles Bibliográficos
Autor principal: Dávila, Arlene M.
Formato: Libro
Lenguaje:Español
Publicado: Berkeley : University of California Press, 2012.
Materias:
CONSUMO
CULTURA
ESTADOS UNIDOS
LATINOS
Aporte de:Registro referencial: Solicitar el recurso aquí
Centro de Documentación e Información Instituto de Investigaciones Gino Germani de Universidad de Buenos Aires
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300 |a xxxvii, 289 p. 
500 |a Donación de Ana Wortman -- . 
500 |a  Contenido: 'Don't panic, I'm Hispanic': the trends and economy of cultural flows -- Knowledges: facts and fictions of a people as a market -- Images: producing culture for the market -- Screening the image -- Language and culture in the media battle zone -- The focus (or fuck us) group: consumers talk back, or do they? -- Selling marginality: the business of culture.. 
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