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01861cam a22003854a 4500 |
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14285002 |
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IIGG |
| 005 |
20241223200511.0 |
| 008 |
060303s2006 nyua b 001 0 eng |
| 010 |
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|a 2006043378
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| 020 |
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|a 1401302378
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| 020 |
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|a 9781401302375
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|a 1401302378
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| 020 |
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|a 1401308600 (pbk.)
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| 020 |
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|a 9781401308605 (pbk.)
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| 035 |
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|a (OCoLC)ocm65187392
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| 035 |
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|a (OCoLC)65187392
|z (OCoLC)70930084
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| 040 |
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|a DLC
|c DLC
|d BAKER
|d C#P
|d VP@
|d IXA
|d CVM
|d YDXCP
|d YBM
|d IG#
|d BTCTA
|d COO
|d PUL
|d STF
|d HUA
|d NOR
|d DNF
|d DLC
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.127
|b .A54 2006
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| 082 |
0 |
0 |
|a 658.8/02
|2 22
|
| 100 |
1 |
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|a Anderson, Chris
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| 245 |
1 |
4 |
|a The long tail :
|b why the future of business is selling less of more
|
| 250 |
|
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|a 1st ed.
|
| 260 |
|
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|a New York :
|b Hyperion,
|c 2006
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| 300 |
|
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|a xii, 238 p. :
|b ill. ;
|c 25 cm.
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| 504 |
|
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|a Includes bibliographical references (p. [227]-230) and index.
|
| 505 |
0 |
0 |
|t Acknowledgments --
|t Introduction --
|g 1. The
|t long tail --
|g 2. The
|t rise and fall of the hit --
|g 3. A
|t short history of the long tail --
|g 4. The
|t three forces of the long tail --
|g 5. The
|t new procedures --
|g 6. The
|t new markets --
|g 7. The
|t new tastemakers --
|g 8.
|t Long tail economics --
|g 9. The
|t short head --
|g 10. The
|t paradise of choice --
|g 11.
|t Niche culture --
|g 12. The
|t infinite screen --
|g 13.
|t Beyond entertainment --
|g 14.
|t Long tail rules --
|t Coda : tomorrow's tail --
|t Notes on sources and further reading --
|t Index.
|
| 650 |
|
0 |
|a Market segmentation.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Marketing
|
| 906 |
|
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|a 7
|b cbc
|c orignew
|d 1
|e ocip
|f 20
|g y-gencatlg
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| 942 |
|
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|2 z
|c LIBRO
|
| 955 |
|
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|a pc14 2006-03-03 to SSCD
|c sc15 2006-03-06
|a aa05 2006-03-20
|a ps11 2006-10-02 1 copy rec'd., to CIP ver.
|a sp10 2007-08-01 copy 2 added;
|a ps04 2008-02-5 1 copy rec'd to CIP ver.
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| 999 |
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|c 103257
|d 103257
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