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| LEADER |
00673nam a2200229 4500 |
| 001 |
001536 |
| 003 |
arbauncb |
| 005 |
20230322122405.0 |
| 008 |
190606s1993 ag g 000 0 spa d |
| 999 |
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|c 57038
|d 57038
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| 020 |
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|a 9688802859
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| 040 |
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|a AR-BaUNCB
|c AR-BaUNCB
|
| 082 |
0 |
4 |
|a 658.835
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Dirección de la mercadotecnia :
|b análisis, planeación, implementación y control. /
|c Philip Kotler
|
| 250 |
|
|
|a 7a ed.
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| 260 |
|
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|a México :
|b Prentice-Hall Hispanoamericana,
|c 1993.
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| 300 |
|
|
|a 843 p. :
|b il. ;
|c 27 cm.
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| 650 |
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7 |
|a Industria
|2 mpirdes
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| 650 |
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7 |
|a Gestión
|2 unescot
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| 650 |
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7 |
|a Mercadeo
|2 spines
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| 942 |
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|2 ddc
|c LIBRO
|