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00780nam a2200253 4500 |
| 001 |
003892 |
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arbauncb |
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150429s1991 sp g 000 0 spa d |
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20171017113358.0 |
| 040 |
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|a AR-BaUNCB
|c AR-BaUNCB
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| 245 |
1 |
0 |
|a Management de la publicidad :
|b perspectivas prácticas /
|c David A. Aaker, Roberto M. Alvarez del Blanco y John G. Myers.
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| 250 |
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|a 3a ed.
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| 260 |
|
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|a Barcelona :
|b Hispano-Europea,
|c 1991
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| 440 |
|
0 |
|a Colección ESADE
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| 300 |
|
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|a 2 v.
|c 21 cm
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| 100 |
1 |
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|a Aaker, David A
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| 700 |
1 |
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|a Myers, John G
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| 700 |
1 |
|
|a Alvarez del Blanco, Roberto M.
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| 082 |
0 |
4 |
|a 659.1
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| 650 |
|
7 |
|a Publicidad
|2 mpirdes
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| 650 |
|
7 |
|a Administración de empresas
|2 mpirdes
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| 650 |
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7 |
|a Comercialización
|2 mpirdes
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| 653 |
|
|
|a Posicionamiento
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| 999 |
|
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|c 3820
|d 3820
|